Corporations Focus on Career Developent by PRWeek
The study that Burson-Marsteller conducted with the Great Place to Work Institute garnered substantial interest in the media and the blogosphere. Here’s is an exerpt from last week’s article by PRWeek. (Full article in the link above).
The infographic was developed by Burson-Marsteller to call out more detail and key findings.
PRWeek — NEW YORK (December 15, 2011): Multinational companies are evolving their employee programs to focus more on career development and brand mission versus on-site perks such as food and childcare, according to a study conducted by the Great Place to Work Institute and Burson-Marsteller.
Three-quarters of respondents (75%) said both brand mission and career development programs had the most significant impact on ROI, followed by benefits such as flextime, health insurance, and maternity and paternity leave at 15%. Five percent of employees cited onsite perks and volunteer opportunities.
“It was surprising to see how low traditional benefits, such as childcare and volunteer opportunities, ranked in terms of being drivers of workplace culture,” said Deidre Campbell, MD at Burson-Marsteller. “Benefits that had been popular less than 10 years ago are seen today as table stakes among the best places to work in the world. Cutting-edge companies are focusing well beyond the trendy, nice-to-have benefits to offer what globally competitive talent really wants — career development and growth opportunities. Ultimately, these are the benefits that lead most directly to return-on-investment in the people.”
The study, which took place in October, followed the release of Great Places to Work’s “World’s Best Multinational Workplaces” report. That study examined the relationship between positive workplace environment and financial performance, said Campbell.