by deidre humphrey campbell

10 Steps to Spring Clean Your Finances

Tue, 07 May 2013 08:42:20 -0400

When it comes to spring cleaning, you probably haul the junk out of your garage, scrub your fridge, and wash the rugs and drapes. But don

Women at the Wheel: Dow Jones Study on the Impact of Women...

Fri, 05 Oct 2012 13:55:56 -0400

Women at the Wheel: Dow Jones Study on the Impact of Women Leadership at Venture-Backed Companies

From the Executive Summary:

1.3% of privately held companies have a female founder, 6.5% have a female CEO, and 20% have one or more female C-level executives.

The most common positions held by female executives were within Sales & Marketing roles, accounting for 27% of the total population sample. The overall median proportion of female executives is 7.1% at successful companies and 3.1% at unsuccessful companies, demonstrating the value that having more females can potentially bring to a management team.

By industry, we identify the median proportion of female executives at successful companies as higher than that of unsuccessful companies in the IT, healthcare, consumer services, and business and financial services industries, which are the four largest sectors.

We see that a company’s odds for success (versus unsuccess) increase with more female executives at the VP and director levels. For start-ups with five or more females, 61% were successful and only 39% failed.

What the Debates Will Reveal

Wed, 03 Oct 2012 12:21:33 -0400

What the Debates Will Reveal:

Most magnificient Burson person, Karen Hughes, shares a look behind the scences just hours before a Presidential debate for TIME. Ambassador Hughes is the Global Vice Chair of Burson-Marsteller.

Secretary of State Hillary R. Clinton watches her husband...

Fri, 07 Sep 2012 11:25:00 -0400

Secretary of State Hillary R. Clinton watches her husband address the Democratic Convention from East Timor. Such an inspirational and amazing career she’s had.

Photo released from State Dept and obtained from CNN.

After working at the Democratic Convention in New York in 1992,...

Sun, 02 Sep 2012 13:22:22 -0400

After working at the Democratic Convention in New York in 1992, I’ve made a point never to miss one. It’s an amazing opportunity to work within the intersection of policy and business. This political season, I attended both Republican and Democratic conventions with the Council for Economic Education for their planned policy briefings on financial literacy. Our efforts were mentioned in this Bloomberg BusinessWeek story, “The Art of Going Corporate at Political Conventions.” Thanks Diane Brady!

Twitplomacy

Mon, 27 Aug 2012 12:32:09 -0400

Twitplomacy:

Twiplomacy is the first-ever global study of world leaders on Twitter. The governments of almost two-thirds of the 193 UN member countries have a presence on Twitter: 45% of the 264 accounts analysed are personal accounts of heads of state and government, but just 30 world leaders tweet themselves and very few on a regular basis.

This study shows that while the social network invites direct interaction between users, few world leaders take advantage of this opportunity to develop connections. Almost half of world leader accounts analysed don’t follow any of their peers. A quarter of world leaders and governments follow President Barack Obama and the White House, but @BarackObama and the @WhiteHouse have established mutual Twitter relations with only three other world leaders: Norway’s Jens Stoltenberg, the UK Prime Minister and Russia’s Dmitry Medvedev.

The 2012 Burson-Marsteller Global Social Media Check-Up found...

Tue, 17 Jul 2012 17:27:00 -0400

The 2012 Burson-Marsteller Global Social Media Check-Up found that the Fortune Global 100 are more comfortable than ever using social media and adapting rapidly to new features and new platforms. The Fortune Global 100 are now fully engaged and creating more digital content. The top findings from this year’s study are:

• People are talking about the Fortune Global 100… a lot. The Fortune Global 100 were mentioned a total of 10.4 million times online in one month, and the majority of mentions were on Twitter.

• Video content creation is on the rise. While Twitter still remains the most popular platform among the Fortune Global 100, by far the largest growth in corporate social media use occurred on YouTube. The percentage number of Fortune Global 100 companies with a branded YouTube channel in the last year jumped 39 percent.

• Engagement is second nature to companies. Seventy-nine percent of corporate accounts on Twitter attempt to engage with other users by retweeting and using @mentions. Ninety-three percent of Facebook pages are updated weekly, and 70 percent of corporate pages are responding to comments on their walls and timelines.

• Multiple accounts on social media platforms like Facebook and Twitter allow companies to target audiences by geography, topic or service. Companies now average more accounts on each platform than ever before. They use these accounts to highlight different products and services to meet different stakeholders’ needs and interests.

• Companies are adapting rapidly to new platforms. Google Plus pages for businesses were launched in November 2011, and by February 2012, nearly half (48%) of Fortune Global 100 companies already had a presence on this platform. Pinterest, an online content-sharing pinboard service, remains an invite-only platform. Still, 25 percent of Fortune Global 100 companies have a Pinterest account.

American Values Survey: While the majority of people believe...

Fri, 06 Jul 2012 09:45:00 -0400

American Values Survey:

While the majority of people believe that American values have generally declined since 1940, belief in God is still very strong and Americans are more open-minded to individual lifestyle choices. Interesting read.

World’s Most Dangerous Financial Media brought to you by...

Sat, 23 Jun 2012 08:10:44 -0400

World’s Most Dangerous Financial Media brought to you by Huffington Post.

Financial Literacy Gender Differences by CEE

Fri, 22 Jun 2012 16:45:00 -0400

Financial Literacy Gender Differences by CEE:

Industry Leaders Discuss the Gender Gap in Financial Education

This week, the Council for Economic Education welcomed Ann F. Kaplan, Dr. Annamaria Lusardi and Dr. Mahnaz Mahdavi to our national headquarters to address an important, yet rarely discussed topic: that even highly educated women have low levels of financial literacy.

Speaking before an audience of women, and a select handful of men, from the financial, philanthropic, legal and non-profit sectors, rising freshmen Heather Pepper and Naomi Gonzalez opened the program by sharing their personal experiences and the first-hand benefits of the financial curriculum they experienced in high school.

The Trust Differentiator For ASTD, the world’s largest...

Fri, 08 Jun 2012 13:38:00 -0400

The Trust Differentiator

For ASTD, the world’s largest professional association dedicated to the training and development field, Stephanie Castellano writes here about the importance of trust in creating a productive workplace. Cited here is the Burson-Marsteller/Great Place to Work Survey on Return on Investment on workplace culture.

Jose Tolovi Jr., CEO of the Great Place to Work Institute, says: “Our research and experience has told us that buy-in from senior leadership is a crucial first step to improving a work environment. True company culture is a reflection of an entire organization—from the top down—and connecting company culture to business results requires a strategic and proactive decision on the part of management to become an environment of trust.”

On the 68th anniversary of D-Day, author Geoff Loftus offers...

Wed, 06 Jun 2012 16:39:00 -0400

On the 68th anniversary of D-Day, author Geoff Loftus offers CEOs leadership tips from the D-Day CEO, Dwight Eisenhower.

Mary Meeker on the State of the Web @ All Things D

Wed, 30 May 2012 12:55:00 -0400

Mary Meeker on the State of the Web @ All Things D

"Men are what their mothers made them."

Sun, 13 May 2012 20:09:00 -0400

“Men are what their mothers made them.”

- Ralph Waldo Emerson (posted on Mother’s Day in honor of my two boys, a reminder of the responsibility)

Measure4Measure: Going Beyond The 'End of the Road'

Sat, 28 Apr 2012 18:42:13 -0400

Measure4Measure: Going Beyond The 'End of the Road':

measure-4-measure:

Reposting my article which ran on MediaPost:

Last week, I attended the New York Times-hosted Energy for Tomorrow conference. Held in New York City, it was a day of discussions and debate about the future of energy – weighing the pros and cons of wind, natural gas, ethanol, solar cells,…

April is Financial Literacy Month. Helping to educate is this...

Wed, 25 Apr 2012 11:33:57 -0400

April is Financial Literacy Month. Helping to educate is this brief and direct video with tips on financial literacy basics from USA Today.

Best Finance People to Follow on Twitter

Thu, 19 Apr 2012 10:20:00 -0400

Best Finance People to Follow on Twitter

The Social Responsibility of Business is to Increase …...

Wed, 18 Apr 2012 10:58:00 -0400

The Social Responsibility of Business is to Increase … What Exactly?

by Justin Fox on the HBR Blog

Encouraging to read Fox’s review and response of John Taft’s new book Stewardship: Lessons Learned from the Lost Culture of Wall Street. (Taft is CEO of RBC Wealth Management-U.S.)

Fox reinforces the role of culture and the ruin of organizations when they are devoid of it. Return-on-investment of workplace culture is crystalized in the lessons of the financial crisis. Good read (and good reminder).

"Others inspire us, information feeds us, practice improves our performance, but we need quiet time..."

Sun, 15 Apr 2012 09:50:39 -0400

““Others inspire us, information feeds us, practice improves our performance, but we need quiet time to figure things out, to emerge with new discoveries, to unearth original answers.” — Ester Buchholz”

What Used to Be a Work/Life Balance is Now a Tango The...

Sat, 14 Apr 2012 09:25:00 -0400

What Used to Be a Work/Life Balance is Now a Tango

The liberation that communications technology has afforded us comes with its own price and its own challenges. Technology allows us to move around freely, but clings tightly everywhere we go.

Echoing in my ear, I hear my 8-year old asking, “Why are you the only mommy on the soccer field with a laptop?” Ugh. What was once a dicussion of work/life balance is now a complete merger of the two. You’re allowed to “have a life” as long as work is at your finger tips.

Forbes’ Judy Martin understands this new reality. She engages and empowers an in-demand workforce with her article, “10 Reasons the Human Capital Zeitgeist is Emerging.” Rich with good data to make the point. All good signs that things are looking up.